Overview

In 2022, we expect platforms such as social media and mobile to play bigger roles in people’s shopping experiences. Focus on Buyers as Travelers!

Many retailers will continue to leverage social to engage users and influence their merchandising decisions this year.  We’re anticipating companies to go beyond that and use social not just to showcase products, but to actually sell them.

The same goes for mobile. Companies won’t just use the small screen to “get in front” of customers (i.e. through geo-fencing and mobile-enabled sites). In 2022, retailers will step up their efforts by incorporating mobile into other parts of the customer journey, including order fulfillment, payments, and loyalty.